SPECIALISTS IN MARKET STRATEGY
We provide growth through international expansion
We work hand-in-hand with our clients researching markets, analyzing competitive position and implementing growth, development and improvement strategies.
We work so that you grow
Our aims
We are a consulting company whose aim is to support our client companies in their growth and provide them with a competitive advantage in their global expansion. We equally support government agencies and multilateral bodies in business development and expansion policies, trade studies and attraction of investment.
OUR BACKGROUND
Over 10 years helping you grow
We created P&L GLOBAL in 2012, the lowest point of the drawn-out crisis that meant that innumerable SMEs in Spain had to search for markets in other countries and locate supplies to become more competitive. Behind the creation of P&L GLOBAL is an entrepreneurial team with extensive international experience in sectors such as industry, engineering or construction. Our aim was to offer complete support to companies in their global expansion to international markets.Nowadays, we continue to do so, helping our client companies to grow and be more competitive by enhancing access to more clients, more supplies and a greater diversity in locations.
Desde los primeros años de actividad, prestamos ese tipo de servicio también a través de administraciones públicas, a las que apoyamos en la internacionalización de empresas, atracción de inversión extranjera y potenciación del ecosistema emprendedor, representándolas además con frecuencia en los países destino.
Since our beginnings, we have also offered these services to government agencies, supporting them through the global expansion of companies, attraction of foreign investment and fostering an entrepreneurial network, as well as often representing them in target countries.
Market intelligence is an essential part of our work. We analyze global and specific market contexts, status and trends and identify obstacles. This is a key factor in global expansion and even social and economic development. For this reason, we extend this service beyond companies to government agencies and multilateral bodies.
GLOBAL ACTION
Scope of action
We drive your international success in key markets: Europe, United States and Latin America (we are experts in Mexico, Central America, the Caribbean and Colombia)
Furthermore, our experience stretches to projects in Africa and Asia, offering solutions adapted to each market.
WHAT WE DO
Our approach
We draw up and implement strategies and processes aimed at enhancing presence and operations in international markets, thus providing our client companies with the growth and competitive edge they need.
We work with foreign trade promotion agencies and other government agencies to support the global expansion of local companies in their area and entrepreneurial network. Hand-in-hand, we implement foreign direct investment (FDI), business and talent attraction programs.
ANALYSIS AND ASSESSMENT
We analyze each company or agency’s capacity to access new international markets. We carry out a complete analysis, identifying strengths and weaknesses, risks and key factors to determine their success in new markets. We implement a structured assessment of their trade capacity and operations, cost structure, the impact of broadening their supplier base and adaptation or improvement of the value proposal offered to their clients.
MARKET INTELLIGENCE FOR WELL-INFORMED DECISIONS
We develop market intelligence with a strategic approach based on data, carrying out in-depth analyses of global and specific markets, trends, opportunities, risks, competitors and entry or exit barriers. We provide companies and government agencies with high-value information which grants them insight into the competitive context, demand, client behavior and market uncertainties. Through this analysis, we facilitate the process of identifying the most appealing markets and defining effective strategies for global expansion and growth.
STRATEGIC DEVELOPMENT
We develop the most effective strategy for entry into new markets. With a complete overview based on market intelligence and analysis of the client company or agency, we then define the optimal expansion model, adapting the client’s value proposal and operations to the specific characteristics of the market. We design the road map for successful expansion: potential clients, partners, suppliers, subcontractors or distributors. Together with our client, we draw up a calendar and budget in line with the strategy deployment.
SPECIFIC PROGRAMS
With the defined objectives in mind, we provide support for rollout of specific access or implementation plans in the target market; in particular, key relations or alliance identification and development with local partners, suppliers, subcontractors or distributors. These key players will contribute to assuring the highest value of our client’s international operations.
VALUE PROPOSAL
Our main assets
KNOWLEDGE
We have deep insight into the sectors we work with, thanks to the long trajectory of the management team. We are keenly familiar with company activities, their clients and suppliers and their specific needs, regardless of their size. We adapt and align with our clients effectively.
ADAPTABILITY
Our alignment with our clients’ aims allows us to accurately define the optimal profile of the external agents who play a key role in the process: local partners, target clients, suppliers, subcontractors or distributors. These are identified in the target market, whereby we establish contact and develop trade relations based on reliability and a shared, aligned vision of the objectives in common.
CONTACT NETWORK
Our extensive contact network at both business and institutional levels is a result of our long trajectory in these spheres, being one of our greatest assets.
COLLABORATIVE VISION
We believe that a collaborative vision and great adaptability are highly necessary in the current context. Joining forces, knowledge and resources is essential in order to accelerate processes, limit risks and improve competitive market position. Even more so in the case of international expansion programs in new countries.
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